What was once home to beautifully manicured pictures and clever captions, is now a place for education, activism, and encouragement among peers. Every new generation of college students is a little different than the one who came before. Sixty-three percent of Gen Z is active on Instagram. This group is focused on niche interests and if brands don’t recognize this now and get on board, they are going to be left behind. We are based in Boston, MA and have been operating since 2007. Time to get weirder. The caption shouldn’t be worthy, but if it is right for your brand to talk about some of these topics, don’t shy away. According to this study, it’s clear that focus, comprehension, and retaining information are three pain points for college students and using closed captions is a way to overcome those challenges. A preternaturally relaxed affect bordering on creepy.". This new generation can flip between texts, emails, phones calls, and social media like it’s nobody’s business. Who is Generation Z or Gen Z & how do you attract them on social? Gen Z is also more global-minded compared to previous generations, and is the most diverse generation to date. Elon Musk represents the relaxed-playfulness-amidst-weirdness at the heart of domestic cozy. The move is away from Millennial's "premium mediocre" (think seaside avocado toasts captured with DSLRs) towards something called "domestic cozy.". Instagram Lite, a small and fast Android version of the app, was released in India in December 2020 for people in the region with limited access to data. Most millennials (born 1980-2000) grew up in a relatively untroubled and prosperous world. Generation Z: the newest generation to hit the spotlight. They are currently between 4-24 years old (nearly 74 million in the U.S.) It presents a WYSIWYG facade to those granted access rather than performing in a theater of optics," writes Rao. Gen Z. Gen Z, people ages 7-22, are most likely to watch videos on social media. Instagram selfie captions. Though equally, don’t force or fake it. This new generation encompasses those born in the mid-1990s to 2010, allowing them to grow up in the fast-paced world of Twitter and Instagram. Instagram Lite, a small and fast Android version of the app, was released in India in December 2020 for people in the region with limited access to data. They consume quality content, want brands to be authentic and are heavily into e-commerce shopping. Instagram is a program that allows its users to share original media content such as photographs and videos to a large group of other users instantaneously. While Millennial influencers hauled DSLR cameras to the beach and mastered photo editing to get the perfect shot, the generation younger than they are largely post directly from their mobile phones," Lorentz writes. This group likes to keep with the times and absorb new information daily via the internet and social media. "Steve Jobs represented the premium that premium mediocrity aspired towards. Now, let’s take at some Instagram statistics that shed some light on who’s using the platform. Call this look the 'Instagram aesthetic.' Closed captions help with focus and comprehension, and they aid students and those with learning disabilities. But what I think we all seem to forget sometimes is that Generation Z consists of anyone born between 1997 and 2012, meaning anyone age 7-24 is a Gen-Zer. formId: "31cff61e-9cb5-4922-89d7-5fbf1cc10223" Instagram is a program that allows its users to share original media content such as photographs and videos to a large group of other users instantaneously. Instagram captions make our profile complete. The following traits only scratch the surface of what it means to be a Gen Zer: Gen Z grew up in a world with the internet at their fingertips. By turning inward and leaning heavily on family and family-like connections, Rao argues. For Gen Z, Instagram captions are much more meaningful than the pictures themselves. "Every trend has a shelf life, and as quickly as Instagram ushered in pink walls and pastel macaroons, it's now turning on them," writes Taylor Lorentz in a fascinating new Atlantic article charting the rise and fall of the Millennial-driven "Instagram aesthetic." The app does not support Reels, IGTV or Instagram Shopping; Languages offered on Instagram Lite include Bangla, Gujarati, Hindi, Kannada, Malayalam, Marathi, Punjabi, Tamil, and Telugu ... As we are living in the era of generation Z, … Read more. Something a whole lot weirder and uglier. Here’s to another week and another social media story roundup from around the world. Recent social media demographics continue to point to a predominantly female (34.3%) user base that’s under the age of 34. Domestic cozy looks inward with a relaxed affect. The purpose of closed captions is shifting, or rather, expanding due to Gen Z’s ability to see beyond the original use-case for captions. In contrast, we are always on our toes with binoculars in our hands, searching out some trending news from the social media world. Cute Instagram Captions for Girls Finding peace in the midst of chaos Beauty begins the moment you decide to be … Read more. May 10, 2019. A Medium article by Lance Ulanoff highlights that closed captions keep them from missing important information on their favorite shows while they finish up their homework and text a friend. There is a lot of perfect blown out hair, swirling on beaches, avocado toasts, and Millennial pink.Call this look the 'Instagram aesthetic.' In this article, you’ll learn about Generation Z’s characteristics and preferences, and 10 vital strategies to use when marketing to the generation after Millennials. The two most popular platforms are Instagram and YouTube. That’s why university admissions offices would be remiss to assume that Gen Z is the same as Gen Y, aka Millennials. There’s so much to learn about Gen Z, and we’re eager to know more about them: What are their habits? "Fast-rising young influencers such as Emma Chamberlain, Jazzy Anne, and Joanna Ceddia all reject the notion of a curated feed in favor of a messier and more unfiltered vibe. It’s true: closed captions support the multitasking nature of Generation Z, but there’s more to it. 2020 brought upon countless changes to the world – and one of the reasons people maintained…, Graduation is a big milestone for students and their families and every year, colleges and universities prepare to ensure the ceremony is as special as possible. If you thought Millennials’ ability to juggle an average of three screens at a time was impressive, think again. But why? Instagram is a great way to reach Gen Zs and tell your brand story. After a long and arduous academic year, students feel rewarded for their hard work and dedication…, The internet offers a unique challenge: how do we ensure that all of our digital products, services, and communications are accessible to people with disabilities? Think about everything Gen Z care about – mental wellbeing, social consciousness. And with ongoing advancements in mobile technology, more of these videos are watched on smartphones. It seeks to predictably control a small, closed environment rather than gamble in a large, open one. Include headlines, short descriptions, captions, visual effects and thumbnails with text. Here on Inc.com, Instagram's in-house marketing experts highlighted the shift back in 2017. The study, titled “Student Uses and Perceptions of Closed Captions and Transcripts,” showed that closed captions are a useful tool for college students. You’re not wrong – but this gives Gen Zers the unique skill of being able to communicate effectively and concisely. Bad bitch Instagram captions . The post-9/11 generation is completely over your artfully staged perfection. But spend five seconds scrolling through your feed and it's instantly apparent that the point of view of many of the influencers, brands, and even individuals you follow is strangely similar. Gen Z loves visual content. To help you navigate how Gen Z carry themselves, we will take a look at who they are, and how they approach consumption. The Instagram caption is the second source of an impression after Instagram photos, thus, prepare interesting Instagram captions! Depending on who you ask, Generation Z (Gen Z) is composed of people born between the mid-1990s to the mid-2000s. 65% of Gen Zers use Instagram daily and 62% of Gen Zers use YouTube daily. They don’t fall for marketing gimmicks, and they know when they’re being sold to. You can unsubscribe anytime. Some experts even think that closed captions can improve viewing experiences for those with ADHD and auditory processing disorders. For this reason, they aren’t afraid to use tried-and-true technology in a modern way. Gen Z uses an average of five screens at a time; that’s like using a laptop to finish homework, a tablet to video chat with a friend, a phone to text, a smartwatch to track steps, and the TV to watch a favorite Netflix original. But what use do they hold for our everyday lives? Show Gen Z … Gen Zers, even those who aren’t deaf or hard of hearing, are using the closed caption feature when watching videos. Their attention span averages at eight seconds, so they’re always on the lookout for something new, exciting, and engaging. The notion that closed captions are only for deaf and hard of hearing individuals is a thing of the past, so make like Gen Z and turn on those closed captions! Although there are still older users present, the platform is largely still dominated by Gen Z and Millennials. How have Gen Z responded to their youth being basically one long series of shocks and horrors? You can use these Instagram captions, in your description these emojis, hashtags, tags are really help you. No other social media platform has captured the attention of Generation Z as Instagram has. Instagram for Gen Z, for instance, "isn’t as much about how they look, as it is about what they know, believe and do." With 7.7 million followers on Instagram and 7.9 million subscribers on YouTube, she has earned an affinity among Gen Z. Wir wissen ja bereits, dass Millennials ein, zwei Dinge von der Generation Z lernen können. 51.9% of students use captions for comprehension. Generation Z has $200 billion in spending power and are expected to account for about 40 percent of the consumer market by 2020. What are companies required to do to accommodate such users? To get you up to speed with the Gen Z-ers that you need to know, we rounded up a list of 20 Gen Z influencers that are 21 years old and younger that also happen to have the best hair. As a result, there has become a fixation on getting as many “likes” on your posts as possible. Minecraft, YouTube, cooking at home, and knitting are domestic cozy," he continues. Generation Z loves captions. But is this shift in Instagram aesthetic Lorentz describes actually a sign of a deeper generational shift in worldview? Gen Z (aka those born after 2000) are sick to death of it. Gen Z represents an unprecedented group of innovation and entrepreneurship. Based on research and her own observations, Bowen notes the following Gen Z high school senior client characteristics: They’re savvy. They’re on the platform to follow celebrities, or accounts that talk about topics of interest to them. 63 percent of them are on this platform compared to 47 percent of Millennials. In this fast-paced world that we live in, it’s no surprise that Gen Zers have adapted to become great multitaskers. The question at hand today is, “How is Gen Z using closed captions?” In this post, we discuss the young people that Gen Z is composed of and how they’re shaping the future of closed captioning. That's the contention of offbeat and always thought-provoking blogger Venkatash Rao. Devices that were once thought of as the manifestation of science-fiction became common, essential items for Gen Z. We’re already moving on from millennial hysteria, and the coming years will be focused around Generation Z. Their own feeds are highly curated, and they will delete photos they’ve posted if they feel it takes away from the look and feel they’re going for. Still, the article makes fascinating reading for any entrepreneur or brand trying to keep up with young folk's ever-shifting tastes, and it's well worth a read in full (especially for its many visual examples and Gen Z quotes). The undisputed, most tech-savvy generation is soon to be dethroned. Members of Gen Z are more racially and ethnically diverse than any previous generation and are on track to be the most well-educated generation yet. Instagram is a great way to reach Gen Zs and tell your brand story. To get you up to speed with the Gen Z-ers that you need to know, we rounded up a list of 20 Gen Z influencers that are 21 years old and younger that also happen to have the best hair. Can closed captions help students achieve academic success? You want to stand out among the competition and have your content be seen. Closed captions at their core will always serve a greater purpose, and that is to make media and entertainment accessible to deaf and hard of hearing individuals and others with disabilities. Instagram—the second most popular platform—allows users to share photos and videos defining their public image, ... Gen Z wants to to easily communicate with one another. 65% of Gen Zers use Instagram daily and 62% of Gen Zers use YouTube daily. A whopping 92% of Gen Zers have a digital footprint. Nike, one of Gen Z's favorite brands, posts uplifting photos and captions on Instagram. A simple way to stay away from conformities in your marketing to Gen Z is to take out gender markers. But there is one thing everybody seems to agree on already: your perfectly staged Instagram posts are not the way to win Gen Z fans. Social media never fails to amaze us. This group is focused on niche interests and if brands don’t recognize this now and get on board, they are going to be left behind. Due to the popularity of platforms like Instagram, Twitter, and Snapchat, that popularized one-line captions, it’s easy to assume that it might be challenging to keep a Gen Zer’s attention. Instagram is the place where Gen Z teens go to get inspired. Time will tell. We’re already moving on from millennial hysteria, and the coming years will be focused around Generation Z. The way Generation Z engages with content on Instagram is changing. It prioritizes the needs of the actor rather than the expectations of the spectator. When Gen Z is the source of the misinformation it consumes. Generation Z has $200 billion in spending power and are expected to account for about 40 percent of the consumer market by 2020. The members of Gen Z are young, so we don’t know much about them, but insights into the minds of this new generation arise frequently. Modern society offers them so many choices, that there’s not clear how Generation Z is going to turn up. Instagram. The undisputed, most tech-savvy generation is soon to be dethroned. Is his vision true? Within Generation Z, the amount of “likes” one receives on their photos and videos has become a symbol of popularity. How will they shape our future? The video makes it seem like Gen Z is so dumb, naive and glued to their screens that they’re losing touch with reality. Today, video has all but replaced classrooms, text books, work travel, and meeting rooms. Their own feeds are highly curated, and they will delete photos they’ve posted if they feel it takes away from the look and feel they’re going for. With the open mind and the innovative attitude of Gen Z, who’s to say what’s next for captioning technology? Generation Z are people born between 1995 and 2015. 3Play Media provides closed captioning, transcription, and audio description services to make video accessibility easy. The two most popular platforms are Instagram and YouTube. For example, language techniques such as alliteration, rhyming and street words will hugely effect Fendi’s current demographic and introduce a younger one. With their penchant for social media and memes, young people are interacting with a … There is a lot of perfect blown out hair, swirling on beaches, avocado toasts, and Millennial pink. Instagram's in-house marketing experts highlighted the shift. Domestic cozy "finds its best expression in privacy, among friends, rather than in public, among strangers. Best 600 Latest Instagram CAPTIONS FOR SELFIE… What is a caption for a picture? 64.7% of students who “often” or “always” have trouble maintaining focus said captions were “very” or “extremely” helpful to their learning. Sixty-three percent of Gen Z is active on Instagram. They are also digital natives who have little to no memory of the world as it existed before smartphones. In general, new technology doesn’t phase this group, but they also have an awareness of past technology like landline phones and non-streaming media. The app does not support Reels, IGTV or Instagram Shopping; Languages offered on Instagram Lite include Bangla, Gujarati, Hindi, Kannada, Malayalam, Marathi, Punjabi, Tamil, and Telugu }); By subscribing you agree to our privacy policy. Lorentz isn't the first to notice the move away from perfection. As a result, there has become a fixation on getting as many “likes” on your posts as possible.