Dr. Christoph Hoffmann, Director Corporate Strategy, Sustainability & Circular Economy at ALPLA, shares his thoughts on the plastic problem. He holds a PhD from the University of St Gallen (HSG), where he was also responsible for research and consulting in the fields of logistics and e-business. ALPLA’s collaboration with business partners and suppliers also makes it an important indirect initiator of regional economic development. This edition is dedicated to #sustainability, worth reading! In addition, Christoph Hoffmann (Alpla) and Gat Ramon (Cabka) are Board observers. “Reusable solutions developed by ALPLA already exist in a number of markets,” notes Christoph Hoffmann, Director Corporate Strategy, Sustainability & Circular Economy at Alpla. Uncertainty remains in view of rising or high infection rates in many countries. — ABOUT THIS REPORT This second ALPLA sustainability report pro- The association’s charter determines our organisational structure. The environmentally friendly image of these materials, on closer inspection, doesn’t stand up to scrutiny. To make this site work properly, we sometimes place small data files called cookies on your device. If only a small portion of it could be prevented, we would save tons of CO2 emissions. Dr. Christoph Hoffmann, Director Corporate Strategy, Sustainability & Circular Economy at ALPLA. Particularly when it comes to the much-cited circular economy, plastic is more convincing than almost any other material. 10 | Sustainability management at ALPLA ALPLA Sustainability Steering Council (from left): Nicolas Lehner, Dietmar Marin, Christoph Hoffmann, Hermann Riedlsperger, Günther Lehner, Linda Mauksch, Christian Buchgraber, Klaus Allgäuer, Martin Stark and Hanspeter Hollender. That’s why we’re able to offer our customers functioning solutions on both side,’ emphasises Christoph Hoffmann, Director Corporate Strategy, Sustainability & … We have to check the facts and not be influenced by our emotions. I would like to shed light on this point from another angle: plastic is a recyclable material, just like metal, glass or paper. You should review this policy regularly as it may change at any time at the Association’s sole discretion. The fight against the corona virus will accompany us for a long time to come. By accessing or using this website, you agree to the present cookie policy. People often hear or read the following arguments: Many packaging materials are superfluous. Christoph has been with ALPLA since 2012. Are they true? Within his scope of responsibility, he is also in charge of topics concerning public affairs. During the AGM, the outgoing board adopted the PCEP’s budget on condition that it is reviewed by the new board, especially in light of the Covid-19 crisis. What many people are less aware of is the contribution of recycling to climate protection. This function of packaging is anything but superfluous. There, naturally, sustainability and a circular economy play a large role. Further reading about the ecological balance of packaging: What does the ideal sustainable packaging look like? Christoph Hoffmann goes on: ‘We will focus more on reusable systems in the future and will develop practicable solutions in close cooperation with our customers. Lukas Lässer. He is the Director of Corporate Strategy, Sustainability & Circular Economy. Christoph Hoffmann, Director Corporate Strategy, Sustainability & Circular Economy. Dr. Christoph Hoffmann, Director Corporate Strategy, Sustainability & Circular Economy at ALPLA, deals with central future issues for the ALPLA Group. His academic background is business administration and mechanical engineering at the Technical University Berlin, including studies at the University of California, Berkeley. Our Steering Committee bears the primary responsibility for our strategic direction. It far exceeded its target for using recycled materials: “Demand has risen sharply in the reporting period,” said Christoph Hoffmann, Director Corporate Strategy, Sustainability & Circular Economy. ALPLA has more than 25 years of experience in recycling, both in the manufacture of recyclates and in their processing. Privacy Policy. Safe, hygienic packaging prevents groceries from spoiling prematurely. We now have detailed results for typical packaging solutions for different products, such as mineral water, food products, or laundry detergent in different countries. Transporting these glass bottles leads to higher emissions of CO2. Copyright © 2020 PCEP - All Rights Reserved. These facts alone make non-returnable glass bottles seem outdated in comparison to non-returnable bottles made from PET with recycling content. The fact is, only four percent of the world’s crude oil goes toward the manufacture of plastic, of which only around 36 percent is processed in packaging. The Henkel dx Innovation Hub is our new tech nerve center in Berlin. The other board members are Eugenio Longo (Borealis), Jacques Breulet (Ineos) and Tanguy Kervyn (Total), with Christoph Hoffmann (Alpla) and Gat Ramon (Cabka) being board observers. New study quantifies the environmental impacts of packaging(https://blog.alpla.com), How Henkel reduces its carbon emissions and helps protect the environment by using recycled plastic, An interview with Dr. Markus Hiebel, Head of Department Sustainability and Participation at the Fraunhofer Institute for Environmental, Safety, and Energy Technology ‏(UMSICHT), How Henkel plans to foster a circular economy across its entire value chain, /resource/themes/musterseiten/css/wp_landscape-213102-64.css. ... Klaus Allgäuer, Christoph Hoffmann, Georg Früh, Günther Lehner, Nicolas Lehner, Linda Mauksch, Dietmar Marin, Mario Peterlin, Johannes Mauser, Hermann Riedlsperger and Hanspeter Hollender-Matatko DEVELOPMENT OF SUSTAINABILITY Christoph Hoffmann Christoph Hoffmann. Christoph is a member of the board of the German association for plastics packaging IK Industrievereinigung Kunststoffverpackungen and active in several other associations and initiatives that drive a circular economy and the New Plastics Economy. Lukas Lässer Projektmanager bei ALPLA Group Klagenfurt-Villach Area. ALPLA is a global leader in the development and manufacture of plastic packaging solutions, with which Henkel closely works for its product packaging. Meanwhile, there is an overarching rule of thumb in the industry: CO2 emissions from the production of packaging are less than ten percent of the CO2 emissions caused by the food’s production. Avoiding plastic packaging would not only conserve fossil resources and reduce CO2 emissions, but would also solve the littering problem. He is the Director of Corporate Strategy, Sustainability & Circular Economy. ALPLA has more than 25 years of experience in recycling, both in the manufacture of recyclates and in their processing. Myths, facts, challenges, and innovative solutions in the plastic packaging industry are vital topics for our sustainability strategy. This prevents groceries from spoiling prematurely and food waste. “The clean-ups will therefore extend into autumn, but this is by no means affecting the employees’ level of commitment,” says a motivated Christoph Hoffmann, director of Strategy, Sustainability & Circular Economy, following initial feedback from the ALPLA regions. He is the Director of Corporate … ALPLA Sustainability Steering Council (From left): Klaus Allgäuer, Linda Mauksch, Hermann Riedlsperger, Rogelio de la Rosa, Nicolas Lehner, Christoph Hoffmann, Hanspeter Hollender, Günther Lehner, Dietmar Marin, Nicole Kocher and Christian Buchgraber ABOUT THIS REPORT This abridged version of the third ALPLA … ‘The clean-ups will therefore extend into autumn, but this is by no means affecting the employees’ level of commitment,’ says a motivated Christoph Hoffmann, Director of Strategy, Sustainability & Circular Economy, following initial feedback from the ALPLA regions. Well-engineered recycling technologies make it possible to recycle used plastic packaging many times without significant loss of quality at a reasonable cost. Click to Enlarge The joint venture aims to produce a commercialized paper bottle by 2020. At the time, Christoph Hoffmann, Director Corporate Strategy, Sustainability & Circular Economy at ALPLA, made the following statement: ‘We will focus more on reusable systems in the future and will develop practicable solutions in close cooperation with our customers.’ Dr. Christoph Hoffmann, Director Corporate Strategy, Sustainability & Circular Economy at ALPLA, says that plastic is a recyclable material with good properties that we have use responsibly just like other resources. ALPLA is a global leader in the development and manufacture of plastic packaging solutions, with which Henkel closely works for its product packaging. According to Dr. Christoph Hoffmann, Director Corporate Strategy, Sustainability & Circular Economy at packaging manufacturer ALPLA, many people are not aware of this fact. The virtual Annual General Meeting of Henkel AG & Co. KGaA will take place on Friday, April 16, 2021. It is enormously important because these days, more than a third of all food produced worldwide is wasted. Christoph Hoffmann, Director Corporate Strategy, Business Development & Sustainability. His passion is to drive new ideas and change in organisations, with a holistic view of systems, including goals, processes, measures and motivating people to join in. During the recycling process, glass requires a much higher temperature to melt than plastic. Increasing environmental pollution has triggered a political and social debate about the facts and fiction of packaging. That means, none of these recyclable materials should carelessly end up in the environment. We must consume responsibly and not only buy the packaging, but above all, the product. If someone were to believe surveys and media reports, consumers are more likely to reach for products with packaging out of metal or glass. EU Transparency Register: 096637338526-53. In addition, and even more important: fewer people on Earth would suffer from hunger. Christoph Hoffmann of the Alpla plants explained the technology to process the H&S bottle with beach plastic,* and Dr. Katharina Marquardt, Scientific Communications at P&G, provided insight into decision-making from a corporate perspective. However, between the lines is a completely different message for every single one of us: As consumers, we have the power. Let’s not beat around the bush here: Plastic packaging has an image problem. Christoph Hoffmann, az Alpla vállalati stratégiájának igazgatója: “Az a víziónk, hogy a legfenntarthatóbb csomagolást gyártsuk. which ALPLA is still in the early stages and must first analyze possible effects and areas of action. Show more profiles Show fewer profiles Others named Bogdan Kacar. Alpla corporate strategy, sustainability and circular economy director Christoph Hoffmann said: “We will focus more on reusable systems in the future and will develop practicable solutions in close cooperation with our customers.” Collecting and reusing makes sense – it saves resources and prevents emissions from greenhouse gases. But what is behind these allegations? Join Facebook to connect with Christoph Hoffmann and others you may know. Dr. Christoph Hoffmann Director Corporate Strategy, Sustainability & Circular Economy bei ALPLA Zurich, Switzerland. However, I believe that plastic has often been wrongly discredited. Reusable solutions developed by ALPLA already exist in a number of markets. To make this site work properly, we sometimes place small data files called cookies on your device. Packaging also impacts the products’ shelf life. c7-consult tested the environmental impacts of the packaging of various products typical to the Austrian market ranging from beverages to detergents, considering everything from the contribution they make to climate change to their water consumption. ALPLA has more than 25 years of experience in recycling, both in the manufacture of recyclates and in their processing. Folyamatosan olyan módszereket fejlesztünk, amellyel kevesebb anyagot kell felhasználni." Christoph has several years of additional experience in the consulting business. By accessing or using this website, you agree to the present cookie policy. Its full board is composed of Mark Vester (SABIC), Ton van der Giessen (Van Werven), Harald Biederbick (RKW), Eugenio Longo (Borealis), Jacques Breulet (INEOS) and Tanguy Kervyn (Total). ALPLA commissions life cycle assessments – positive effect of plastics recycling is documented. For example, the recycled plastic produced by one of our subsidiaries (PET Recycling Team in Wöllersdorf), actually creates only one-tenth of the greenhouse gas emissions from so-called “virgin material,” or newly manufactured plastic. Fresh groceries like vegetables, dairy products or meat last 10 to 25 days longer when packaged than unpackaged. The only right way to do this is to keep these materials in the circular economy:  After consumption, these products are sorted, reprocessed and manufactured into new products, again and again. And consumers favour packaging made of glass and metal because they are supposedly better for the environment. I believe that plastic is a recyclable material with good properties that we need to use responsibly, like all other resources. Christoph Hoffmann goes on: ‘We will focus more on reusable systems in the future and will develop practicable solutions in close cooperation with our customers. Especially notable, is how emotionally the issue is discussed. Christoph has been with ALPLA since 2012. ALPLA is one of the leading companies in the field of innovative plastic packaging solutions and recycling services. Director of Corporate Strategy, Sustainability & Circular Economy, ALPLA. Try for free at rocketreach.co I think the debate itself is positive and necessary for the future of our planet. ALPLA Sustainability Steering Council from left: Klaus Allgäuer, Linda Mauksch, Hermann Riedlsperger, Rogelio de la Rosa, Nicolas Lehner, Christoph Hoffmann, Hanspeter Hollender, Günther Lehner, Dietmar Marin, Nicole Kocher and Christian Buchgraber According to Dr. Christoph Hoffmann, Director Corporate Strategy, Sustainability & Circular Economy at packaging manufacturer ALPLA, many people are not aware of this fact. Christoph Hoffmann, Director Strategy, Sustainability & Circular Economy for ALPLA, tells PackagingInsights that the “huge demand” for new, sustainable packaging around the globe makes investment in the venture well worthwhile. According to the Food and Agriculture Organization of the United Nations, this food waste is responsible for up to eight percent of the global greenhouse gas emissions. Within his scope of responsibility, he is also in charge of topics concerning public affairs. Gottlob Christoph Jonathan Hoffmann (December 2, 1815 – December 8, 1885) was born in Leonberg in the Kingdom of Württemberg, Germany.His parents were Beate Baumann (1774-1852) and Gottlieb Wilhelm Hoffmann (1771-1846), who was chairman of the Unitas Fratrum congregation in Korntal.Gottlieb's theological thinking was inspired by reading the works of Johann Albrecht Bengel, … One thing that is certain, however, is that we will adapt again and again during the crisis and respond flexibly and quickly to changes in our markets. Before joining ALPLA, he worked for almost 10 years with different responsibilities in other sectors of the packaging industry. ‘The clean-ups will therefore extend into autumn, but this is by no means affecting the employees’ level of commitment,’ says a motivated Christoph Hoffmann, Director of Strategy, Sustainability & Circular Economy, following initial feedback from the ALPLA regions. View the profiles of people named Christoph Hoffmann. Reusable solutions developed by ALPLA already exist in a number of markets. From clothes to plastic: the right way to recycle, Driving progress toward a circular economy, Our Commitment: No Animal Testing for our Products, study about the environmental impacts of packaging. Here, I would like to highlight one example: Glass bottles for mineral water are much heavier than PET bottles. Word has gotten around that recycling is an important lever for avoiding waste. At the time, Christoph Hoffmann, Director Corporate Strategy, Sustainability & Circular Economy at ALPLA, made the following statement: ‘We will focus more on reusable systems in the future and will develop practicable solutions in close cooperation with our customers.’ That’s why we’re able to offer our customers functioning solutions on both side,’ emphasises Christoph Hoffmann, Director Corporate Strategy, Sustainability & Circular Economy. Here, in one of Europe´s biggest tech capitals, we have a clear task to accomplish – to further drive the digital transformation in our company while creating value for our customers & clients, and ultimately for Henkel. “ALPLA has more than 25 years of experience in recycling, both in the manufacture of … Christoph has been with ALPLA since 2012. ALPLA is one of the leading companies in the field of innovative plastic packaging solutions and recycling services. To raise this discussion to an objective level, an independent consulting company prepared a study about the environmental impacts of packaging for ALPLA. A guest article by Dr. Christoph Hoffmann, Director Corporate Strategy, Sustainability & Circular Economy at ALPLA. Innovative ways of … Chair, PCEP Communications Working Group "With strong partners along the entire value chain, we can promote a functioning circular economy in the area of polyolefins. From the recycled material, fully functional packaging can be produced, keeping with the “bottle-to-bottle” principle. You should review this policy regularly as it may change at any time at the Association’s sole discretion. Even more interesting is the fact check with reusable bottles: The higher the proportion of recycled material in plastic bottles, the better they perform ecologically in comparison to glass bottles, which helps close the cycle. That’s why we’re able to offer our customers functioning solutions on both side,’ emphasises Christoph Hoffmann, Director Corporate Strategy, Sustainability & Circular Economy. Christoph Hoffmann's email address c*****@alpla.com | Show email & phone number >>> Rocketreach finds email, phone & social media for 450M+ professionals. Today’s modern economy would not function without plastic, but the waste it generates has created a public backlash because of concerns over its environmental impact. Christoph Hoffmann, ALPLA's Director of Corporate Strategy, Sustainability & Circular Economy, addresses all of them in this interview published on the latest issue of the # connectingcomPETence magazine. The assessments were commissioned by ALPLA. Mind az ALPLA, mind az Európai Vegyipari Tanács aláírták a … Fresh groceries like dairy products or meat last 10 to 25 days longer when packaged than unpackaged, as Dr. Christoph Hoffmann, Director Corporate Strategy, Sustainability & Circular Economy at ALPLA, points out in his guest article.