What’s the best length for Facebook video ads? In-feed Facebook video ads are great for increasing your brand awareness and sparking potential customers’ curiosity. Secondly, notice the type of story they are telling—A horror story. According to Sheryl Sandberg, 1.5 million small and medium-sized businesses shared videos on Facebook in September of 2015.. “Some likely paid to turn those videos into ads to get more views.And considering average ad revenue per user in the US shot up 50% this year, the video ad strategy is working,” says TechCrunch.. How To Set Up Facebook Video Ads Facebook makes subtitling super easy with its option to automatically generate captions for your videos. When a user clicks on a video from their News Feed, it opens in a player that includes other suggested videos. In addition to their effectiveness, these six-second videos receive additional placement opportunities from Facebook. Similar to organic videos, Facebook video ads can be up to 240 minutes. That’s probably why over 85% of Facebook videos are watched on mute. Now that we’ve equipped you with all the actionable tips you need, it’s time to make your own Facebook video ads. As a brand that makes beard care and grooming products, it focuses on encouraging men to grow their beards. Some people do not like horror films, so when they see a Facebook video ad that looks like a horror movie trailer, they just keep on scrolling. Unfortunately, statistics show that the average organic reach of a brand’s Facebook posts is only 6.4% of their page’s total likes. Facebook News Feed is the constantly updating list of status updates, photos, videos and more in the middle of the Facebook home page. Videos on Facebook generate up to 8 billion views each day, including video ads. In fact, according to Facebook, more than 70% are viewed to completion and most with sound on. Remember, when you pay to promote a video as an ad, you’re showing up in the feeds of viewers that aren’t necessarily looking for your content (and they may not even know who you are! You can do this by using a surprising visual (see child in running outfit above), a relatable scene, or a caption that speaks to your audience. You only need to see the success that platforms like Vine have and how animated GIFs have been gaining more popularity. What are the best Facebook video ads examples? The best Facebook video ad examples for 2020 | Promo.com Blog When I saw this ad I originally thought it was an article and clicked on it. With Promo.com, creating videos is easy, affordable and simple—We provide everything, from the footage (over 15 million video clips) to messaging, pre-edited music and a simple-to-use video editor. Facebook actually records how long somebody watches your video and provides that information to you. Are you repurposing user generated content for your Facebook video advertisements? The different Facebook ad campaign objectives available fall into three categories: awareness, consideration & conversions. Even without sound. True horror fans, however, are a passionate group. One of the best ways to see instant higher engagement, visibility and interaction on your ads is by targeting them. There are two ways to do this. Social media video marketing doesn’t have one clear cut formula, because all social platforms work differently. Humour (if used correctly) can be a great way to add charm to your video and hook viewers. Don’t worry. These formats enable you to showcase your products to potential customers in a visual and interactive manner. Your email address will not be published. Lookalike audiences are a great way to find and reach new customers with similar traits to your existing audiences. All with catchy classical background music. Running a little low on inspiration? Native videos = more views, engagement and interaction! Let’s take a look at all the Facebook video ad formats and video ad specs you need to know! This is great for helping you target your ads better. The sad reality is, consumers love content that engages them with minimal effort on their part. This makes sense, of course, due to the nature of the medium, but think of the benefits of capturing somebody’s attention for a longer span of time. This is a full-screen interactive product catalog that lets users browse products and place orders. You can also use A/B testing to figure out which Facebook ad format works best for each type of content. Don’t worry. They’re also great for short teasers promoting your upcoming content or product launches, for example. The video helps users associate the brand with adventure and thrilling experiences, rather than over-selling a particular product. Best practices for more impactful Facebook video ads. Just remember — Facebook videos that consist of more than 20% text may experience reduced delivery. Facebook gives you the option of choosing from stock images and free video editing tools to make your ad spectacular. Slideshows are also great for you if you want to simplify a process that is a little bit more complex. That’s why running successful Facebook ads is vital to the success of any business.. Facebook ads campaigns are generally the cheapest and most easily trackable online advertising platforms that marketers like you can utilize. Sure, huge companies like Nike can win awards with their creative video spots that cost millions of dollars, but digital marketers and small business owners who really know Facebook video ads are laughing all the way to the bank. So keep that in mind when designing your thumbnail! They also have 86% higher reach and receive 168% more interaction than videos from third-party sources. This comes under the topic of simple. It’s a bit of a teaser — you can see the clothes in the ad photograph — but to get full details on the collection, you have to visit the J. Secondly, you should know what YOUR dream audience or ideal ‘buyer persona’ is. The latest research, tips, and best practices for optimizing your Facebook video ads to increase views and engagement in 2019. What better way to promote its video creation tool than by showing it at work? This is unique to each type of business, but generally, you want to stay under 60 seconds, which also opens up the Instagram placement. It’s also essential that they matches your user’s Facebook experience. There’s bound to be something out there for everyone! It shows how the “raw egg test” can prove how a mattress should cradle your body’s pressure points. Why? Explore Sprout’s offering of Facebook Ad Tools to ensure you’re primed for success. IE ads combine rich media content with direct response marketing to create an immersive and memorable user experience. If you had a consideration marketing objective, you can monitor web traffic with KPIs like the click-through rate. You’re also going to want to do this visually, as opposed to audibly, as many people watch videos with the sound off. Collection & Instant Experience Ads (IE), Best Practices to Optimize Facebook Video Ads, 2. This makes them far more likely to stop scrolling and interact with your content. Chatbooks. Some people do not like horror films, so when they see a Facebook video ad that looks like a horror movie trailer, they just keep on scrolling. The best way around this is to make the first few seconds of your video really count. There you go! Also, Knorr mentions its brand name early on, so viewers can easily identify it. Calm. You have more time to thoroughly explain your message, as well as a more creative medium to illustrate your point. With the above stats in mind, here are five best practices you should follow if you want to create Facebook video ads that have an impact. Simple, but effective. This makes it easier for brands to generate leads and avoids the trouble of longer click-through journeys for users. A/B testing allows you to test different versions of your ads to find out which works best. Check out our Ebook, Learn Facebook Video Advertising from the Experts. As a marketer, you need to make sure you’re putting the ingredients together to create an ad that gets the job done, and strong copywriting is an essential part of a good Facebook ad. Not to be confused by feed ads, in-stream Facebook video ads are 5 to 15 second long and non skippable. But with so many users and brands, it can be difficult to share video content that really stands out. The video itself is entertaining, short and informative. Facebook video ads are very similar to normal ads. That’s exactly what the video helps you do... 2. Crew website. Which ad format has the most comments, likes or shares? You want to create content that is quick, captivating and snackable for viewers to watch on the go. We’ve put together an updated list of ad formats, specs and best practices to optimize your videos! Each with its own call to action link! Or even worse, mark it as irrelevant. We’ve got you covered. While the concept of the videos is clever, that’s not why we like these ads. The first is by using Facebook’s in-app analytic tools to see who your followers are. In this post, we’re going to break down some of the best. It’s also really funny. If you’ve created a video inspired by some of the examples above and followed these simple best practices, you’ve already done the hard part. You can use them to show off a range of content, like highlight different products or specific details about one product. Also, note that the video starts off right away with a joke—a tactic used to hook viewers early on. That’s because when an ad is good, you forget that it’s an ad and become interested in the content instead, which is the whole point of advertising in the first place! This instantly sparks the viewer’s curiosity, and the question “Can flavour help you find love” keeps them hooked. Unboxing videos have been a trend on social media for a long time, with top unboxing videos getting millions of ... Fender and Zoom: Empathy. If you’re concerned about your associating your brand with sensitive topics, you can also exclude your ads from specific content. 1. Try to make sure your video ads seem as organic and natural as possible. Note that the only time the audience realizes this is an ad for a game (and not a trailer for a movie) is at the very end, right where the CTA sits. As a leading startup video production company, we’d be happy to help. This prevents them from appearing on content labeled “debatable social issues” or “mature”, for example. After understanding your marketing objectives, the next step is to select the appropriate “key performance indicators” (KPIs). Suggested videos automatically play after a viewer completes the video they clicked on. The video is real, authentic, captivating and doesn’t over-sell the product. In fact, 55% of users consider it the most common platform to discover new products. Try playing around with these to see how you can better optimize your ads: Facebook recommends to let your test run between 3 to 14 days, with 4 days being the ideal amount. Here we’ve compiled a list of some the best Facebook video ads out there. They play mid-roll in publisher or Facebook original content within Facebook Feed, Facebook Watch and Audience Network. In-stream video ads match the intention of the most engaged viewers, and can complement your overall video ad buying strategy. At the same time, don’t keep your audience too wide because the results might not be targeted enough.