Wear the change you want to see. Jennifer Nini is a writer, activist and the founding editor of Eco Warrior Princess. (McKinsey 2016), 27. Transparency is a key precondition for industry action to eliminate human rights violations, treat workers and communities with respect and eliminate or reduce pollution and unsustainable resource use. She wants to employ all of her writing strengths to help people and businesses create good quality content. Where does your clothing go when it’s not needed anymore? Good on people,the planet and animals.Good on you. Of the 2,400 substances used in clothing manufacturing, researchers found that approximately 30% of the identified substances posed a risk to human health. (YouGov 2017), 64. Whether buying the latest trends to stock boutiques and shops, or finding the perfect materials to bring visions to life, this nexus of apparel, florals, textiles and décor is truly a place to be inspired. That all comes at a huge cost to the lives of the workers who make the clothes, as well as the environment. (Greenpeace 2017), 59. Water-thirsty plant cotton linked to water depletion, accounts for 30% of all textile fibre consumption. (McKinsey 2016). 49. 61% of online shoppers go for fashion products. Eco Warrior Princess uses affiliate links. (Ellen MacArthur Foundation 2017). (YouGov 2017), 62. Some fast fashion retailers have introduced recycling programs that give customers a store discount in exchange for their old clothing. 57% of Australians dispose of clothes because they no longer fit. The fast fashion industry is one of the most polluting in the world and responsible for many social and environmental problems. (WRAP 2011), 7. 52. (Fairtrade 2017), 37. By thinking of the garments we wear as short term tools rather than long term investments, we contribute to wasteful consumption patterns that inevitably lead us towards drastic climate change. (Alternatives Journal 2015), 35. Check out the top marketing in fashion statistics to see what strategies are propelling brands in 2021 and beyond. One in six millennials (16%) aged between 16-34 say they generally keep their clothes for under two years before throwing them away. (McKinsey 2016). Most of these items never get recycled. Fast fashion produces 20% of global wastewater, contaminating rivers, oceans, drinking water and soil. The carbon emissions generated by the clothing of the average UK household is equivalent to driving an average modern car 6,000 miles. So whether you’re writing a report on the global fashion industry, completing a fashion-related assignment for school or just interested to learn more about fast fashion, here are 69 facts and statistics about fast fashion that will shock you… and hopefully inspire you towards ethical shopping and sustainable fashion consumption. Find her on LinkedIn and Medium. *Boohoo is a possible dishonourable exception – their final production is in Leicester UK to reduce time to market, but they have still been accused of labour rights abuses. We may earn a commission on sales made using our offer codes or affiliate links. (WRAP 2011), 16. 72% of women shop online as compared to 68% of men. Fast fashion is "an approach to the design, creation, and marketing of clothing fashions that emphasizes making fashion trends quickly and cheaply available to consumers." 29. We rarely think about where our clothes go when we don’t need them anymore. By thinking of the garments we wear as short term tools rather than long term investments, we contribute to wasteful consumption patterns that inevitably lead us towards drastic climate change. (YouGov 2017), 67. Marketing can make or break the success of a brand’s campaign or product launch. (Greenpeace 2017), 3. Global average consumption of new textiles is 13kg per person. Then please support Eco Warrior Princess on Patreon! (Textile Beat 2016), 11. Fast fashion is growing, well… fast. Don’t be fooled by baby steps like recycling and conscious collections, which may be no more than greenwashing. By 2030, it is predicted that the fashion industry will use 35% more land for cotton, forest for cellulose fibres, and grassland for livestock. 75% of Australians have thrown clothes away at some point in the past year. (Global Fashion Agenda 2017), 45. Collection launches are no longer seasonal; the replacement of clothing inventories has become much more frequent. With over 2,000 wholesale businesses, the Fashion District is a creative hub that’s always happening. As sad as it is, a vast majority of fashion retailers do not clean and reuse water from production facilities, using a so-called “open-loop cycle” method. 41% of Australian have thrown unwanted clothes straight in the bin. (Global Fashion Agenda 2017), 32. More than 50% of the emissions from clothing production comes from three phases: dyeing and finishing (36%), yarn preparation (28%) and fibre production (15%). Combined with open-loop cycles, cotton production within the fast fashion industry poses a significant threat to health and well-being for agricultural workers, for eco systems and ultimately for all of us. Read CNN's Hurricane Statistics Fast Facts and learn information about the deadliest and costliest tropical storms, tropical depressions and hurricanes. In the past 15 years, the average number of times a garment is worn before it ceases to be used has decreased by 36%. Shockingly, over one quarter of the world’s pesticides are being used to grow this conventional cotton. 21% of Australians estimate that they own over 100 garments (excluding underwear or accessories). It means that all of the waste goes straight outside to pollute waters and lands. (McKinsey 2016), 38 Less than 1% of material used to produce clothing is recycled into new textiles and fibres. This linear fashion model of buying, wearing and quickly discarding clothes negatively impacts people and the planet’s resources. The idea is that speedy mass production combined with cheap labor will make clothes cheaper for those buying them, thus allowing these fast fashion trends to maintain economic success. By now it’s probably easy to guess that the conventional cotton fabric most often used in the fast fashion industry is made unethically. The fashion industry’s CO2 emissions are projected to increase to nearly 2.8 billion tons per year by 2030— equivalent to the emissions of 230 million passenger vehicles driven for a year. Over the last couple of decades the production process has accelerated, fuelled by globalisation, industry competition, technology and customers’ obsession with “I gotta have it now” instant gratification mentality. Of the total fibre input used for clothing, 87% is landfilled or incinerated costing $100 billion annually. Statistically, tonnes of fast fashion items are being thrown away every year. Statistics are used to sell products, elicit support for a candidate, or get us to ‘Like’ things. (Quantis 2018), 6. If you’ve landed on this page, we assume you already know the definition of fast fashion, but for those of you who don’t, fast fashion is a term to describe the speed at which fashion designs move from design concept to fashion product available for purchase. (Global Fashion Agenda 2017), 31. (Ellen MacArthur Foundation 2017). 24% of Australians aged 16-34 throw away clothes because they are ‘bored’ of wearing them. However, the working conditions are still worth mentioning—and prioritising. Nearly three-fifths or 60% of all clothing produced ends up in incinerators or landfills within a year of being made. Instead of recycling or donating clothing that wasn’t sold, most fast fashion companies are often spotted tossing or burning the unsold stock, which leads to terrifying losses of natural and financial resources. To put it simply, buying cheap items that will only be worn twice means contributing to the mistreatment of humans and nature. Cotton is one of the most commonly used fabrics when it comes to the fast fashion industry. It’s no secret that fast fashion’s modus operandi is to produce as much as possible as cheaply as possible. Check out the Directory or download the app to discover ethical fashion brands that meet your needs while treating people, the planet, and animals with the respect they deserve. It’s not unusual these days for people to buy fashion designs direct from the catwalks and runways via social media and other shopping apps. All images courtesy of Unsplash. Anyway, enough about that, let’s get on with delivering you some cold hard facts. If you make a purchase using a link we may receive a commission. (EJF), 43. This list also contains affiliate links. (McKinsey 2016), 26. For more information, click here. 2011a). You know, like its much nicer counterpart, slow fashion. UK disposes of 350,000 tonnes of clothing in landfills every year. Some of the main sources of carbon emissions along fashion supply chains are things like pumping water to irrigate crops (like cotton), the harvesting machinery, general transport, and those pesky oil-based pesticides—all of which are inevitably increased in the notoriously overproducing world of fast fashion. (McKinsey 2016), 21. The high cost of a large fashion industry in countries like India, Bangladesh, Pakistan, Cambodia and many more is the impact on the local environment and workers’ rights violations. The main goal of fast fashion giants is all about lowering production costs. Western Europeans consume 22kg of new textiles each. (Ellen MacArthur Foundation 2017), 39. The global apparel and footwear industry accounts for 8% of the world’s greenhouse gas emissions releasing four metric gigatonnes of CO2 into the atmosphere. Polyester and cotton dominate the global textiles and fibre market, 51% and 24% respectively (Lenzing, 2017), 36. (Global Fashion Agenda 2017), 46. If the industry doesn’t change, and it’s fashion business as usual, the apparel industry’s climate impact is expected to increase 49% by 2030. Looking for alternative, more sustainable fabric options, is integral for improving the impact of the fashion industry. 50. Fashion has a huge impact on people and the planet, and fast fashion owns a large and growing share of the problem. (WRAP 2011), 14. (Greenpeace 2017), 41. On average, the global water footprint of a UK household’s clothing exceeds 200,000 litres per year – enough to fill over 1,000 bathtubs. 48. Marketing in Fashion Statistics. In particular, it changes our perception of the lifespan of the garments we buy, and tries to convince us that outfit repeating is a faux pas, when we know it’s a sustainability must do. Clothing production doubled from 2000 to 2014. Misleading with statistics is nothing new. 18. (Global Fashion Agenda 2017), 42. In the past year, 24% of Australians have thrown away an item of clothing after wearing it just once. 2. We buy more clothes per person in the UK than any other country in Europe. But, offering discounts does act as a stimulus to drive more sales …. (WRAP 2011), 12. B B-tree. Enjoyed this post & want to show your gratitude? Americans throw away a total of 14 million tonnes of textiles each year. Fashion Industry Statistics The global apparel market is valued at 3 trillion dollars, 3,000 billion, and accounts for 2 percent of the world's Gross Domestic Product (GDP).1 Source: FashionUnited.com¹ Retail value of luxury goods market: 339.4 billion dollars Value of of the menswear industry: 402 billion dollars Value of the womenswear industry: 621 billion dollars… Americans consume nearly 20 billion garments a year, equivalent to 62 garments each. (Textile Beat 2016). Société Droits réservés. Fast fashion retailers have made their name by giving us a chance to buy cheaply made pieces that look like designer clothes for next to nothing. Crude oil is incredibly damaging to the environment, and it goes into a huge amount of garments produced for fast fashion. The LA Fashion District is the west coast hub of the apparel industry. This is precisely why they neglect the sustainability aspect of production, starting from using non-biodegradable fabrics that are fully processed with chemicals, to throwing production waste into water streams, lakes, and oceans. (Oxfam 2017), 30. The resulting polyester AKA plastic-based materials also introduce the increasingly worrying issue of microfibres …: As terrifying as it sounds, well over half of fabrics that are used by fast fashion brands are actually made out of petrochemicals. The most successful fast fashion brands use influencers and other ploys to push trend driven items at ridiculously low prices, all while producing new clothing collections as often as every two weeks. It goes without saying, fast fashion poses a huge threat to the planet and all of its inhabitants and is one big trigger for climate change. Fast fashion retailers save billions of dollars by locating their factories in emerging countries. Good On You publishes the world’s most comprehensive ratings of fashion brands’ impact on people, the planet and animals. (World Resources Institute 2017). Here Are 5 Things to Keep in Mind as You Begin Your Sustainable Lifestyle Journey - Eco Warrior Princess, How to Be A Skeptical Shopper: A Primer on Identifying Greenwashing, Beyond America: 7 Podcasts to Learn More About World Politics and Global Affairs, Why You Need to Make Local Politics A Part Of Your Everyday Life, 9 Eco-Friendly & Ethical Sports Bras & Crop Top Styles For Fitness Lovers, Sustainable Textiles Spotlight: The Truth Behind Bamboo Fabric, Regenerative Sustainability: The New Frontier in the Sustainability Movement. The cost barriers have also been removed, with factories producing cheaper designer imitations that flood the market within days of the collections being launched at major fashion shows. The fashion world can be sceptical when it comes to shouting about important causes, especially considering relating issues like the environment and sustainability. But this need to stay ‘on trend’ is having an impact on the environment and society at large. Such revenue helps keep this website running, helps us pay our growing core team and allows us to keep the content free for readers like you. Fast fashion is not just a sustainability problem, but a key feminist issue. The volume of water consumed by the global fashion industry is 79 billion cubic meters equivalent to 32 million Olympic-size swimming pools. Sign up for our weekly newsletter and receive our free sustainable lifestyle guide. Read on to discover some hard fast fashion facts and statistics—we guarantee you’ll put down that $10 t-shirt and back away slowly in case it bites. But their sales techniques are having a drastic impact on consumer behaviour around the world. Copyright © 2010-2018. (Choice 2014), 33. 19. The fashion industry’s operating model is exacerbating the problem by stepping up the pace of design and production. The same fast fashion retailers sourcing from Leicester are also selling clothes so cheaply that they are being treated as single use items. Ethical Fashion 101: The Top 5 Ethical Issues in the Fashion Industry”, Ethical Fashion 101: The Top 5 Ethical Issues in the Fashion Industry, Get Educated With These Free Sustainable Fashion and Ethical Business Online Courses, 4 Must-See Short Online Films on The Topic of Fast Fashion, 32 Thought-Provoking Quotes About Ethical, Sustainable and Fast Fashion, The Sustainable Fashion Blueprint Report 2018: Industry Overview and Business Opportunities, How to Create More Storage Space in a Tiny Garden Shed, How to Turn Leftover Wine Corks into Mini Succulent Planters, 10 Ways to Style Your Indoor Space with Plants, Flowers and Greenery, 'Eco' Perfection Doesn't Exist. 30% of clothing in the average UK wardrobe has not been worn in the past year or so. (Ellen MacArthur Foundation 2017). “Fast fashion lures us into buying more clothes than we need,” explains Lucy Seigle, a journalist specialising in environmental issues. (YouGov 2017), 68. Feature image via Unsplash. The average Australian consumer spends $2,288 on clothing and footwear per year. Fast fashion retailers employ thousands of people from Bangladesh, India, China, Indonesia, and other developing nations as a cheap workforce. In Pakistan’s garment sector, 87% of women are paid less than the minimum wage. The contents of the average UK household wardrobe are worth £4,000 or more. Never miss our posts. Australia is the second-largest consumers of new textiles, each person buying an average of 27kg of new textiles. (McKinsey 2016), 40. In Australia, 92% of clothes sold in Australia are imported. In the end, it all comes to the way we treat our clothes. Recycling is, unsurprisingly, a massive problem in the fast fashion industry. It is our duty as consumers to look a little deeper to ensure that our hard-earned cash is going to companies we want to support. This is not only due to customers getting rid of their wardrobe items, but also due to retail stores. The total level of fashion waste is expected to be 148 million tons by 2030—equivalent to annual waste of 17.5 kg per capita across the planet. Australians throw out 6 tonnes or 6,000 kgs of clothing textiles every 10 minutes (War On Waste 2017), 61. Making one kilogram of fabric generates an average of 23 kilograms of greenhouse gases. Not only do these people have to work exhausting hours, but the payment they get is far from fair. Fixing your clothes instead of throwing them away can make an incredible contribution to the reduction in global pollution. By 2040, over 95% of all purchases will be made online. In 2010, after studying Fashion Business, she launched Eco Warrior Princess to explore her interests in fashion, politics, social justice and sustainability. Researchers anticipate the industry’s water consumption will increase by 50% by 2030 as cotton producers are located in countries suffering water stress, such as China and India. Speaking of the sustainability aspect, it’s also essential to know how brands avoid or dispose of waste products in the production process. H&M announces store closures amid rise in fast fashion competitors like Kmart and Big W . 22. On average a person consumes 11.4kg of apparel each year. The average Canadian throws 32 kilograms of textiles into landfills each year. The clothing produced each year equates to 14 items of clothing for every person on earth. Eventually, every problem of fast fashion comes back around to the overall lack of transparency. (Greenpeace 2017), 5. In 2017, however, Jigsaw decided to break the mould, basing its print, social, and digital marketing campaign around the importance of immigration in fashion. (WRAP 2011), 13. Thankfully for us conscious consumers, there are countless brands doing their bit to transform the fashion industry for the better. House of Common Environmental Audit Committee. By compressing production cycles and turning out up-to-the-minute designs, these businesses have enabled shoppers not only to expand their wardrobes but also to refresh them quickly. Fast fashion definition is - an approach to the design, creation, and marketing of clothing fashions that emphasizes making fashion trends quickly and cheaply available to consumers —usually hyphenated when used before another noun. The following statistics, published by the UNEP and the Ellen MacArthur Foundation, ... Fast fashion. The average UK household spends £1,700 on purchasing clothing annually. Many low-cost clothing stores offer new designs every … (WRAP 2011), 44. UK online fashion retailer ASOS saw its worldwide revenue increase by over 300 million British pounds in 2019, reaching the company's largest recorded turnover. As much as the latter might be technically “organic”, the unsustainable production process often diminishes that statement. (Alternatives Journal 2015), 57. 53. North Americans is the largest consumers of new textiles, consuming 37kgs each. (Browne et al. Apparel consumption is expected to rise by 63% from 62 million tons today to 102 million tons in 2030. (EPA), 56. How to use fast fashion in a sentence. Sustainable fashion cannot exist without transparency. Life in a world where our wardrobes can be upgraded with a couple of new pieces for the price of breakfast makes us neglect the terrible reality of fast fashion. Let’s take a deeper dive into the industry and see the statistics that lay behind the ever-changing garments that won’t stop flying off the shelves. You should be suspicious of any brand that is not prepared to fully account for where and how it makes the clothes it wants you to buy. The most well known proof of this is the collapse of the Dhaka garment factory in 2013 that took the lives of 1,134 people and left around 2,500 injured. The 2020 Fashion Transparency Index found that only 5 of the 250 large brands surveyed (2%) “publish a time-bound, measurable roadmap or strategy for how they will achieve a living wage for all workers across their supply chains”. Sales of clothing have almost doubled from one trillion dollars in 2002 to 1.8 trillion dollars in 2015. Fast Fashion Pollution Statistics: Fast fashion emits 1.2 billion tons of CO2 per year, more than air travel and shipping combined. (YouGov 2017), 63. About 1,900 synthetic plastic microfibers per garment are released when washed and due to its tiny sizes and shapes, aren’t caught in waste water treatment and enter our oceans. 54. 20. However, the statistics paint a different picture: the Fast Fashion market is booming, which begs the question - why is this kind of clothing still so popular among consumers despite high-profile negative press? A tree data structure that is popular for use in database indexes. 2021’s Online Sales Statistics You Need to Know. (Global Fashion Agenda 2017), 4. Yikes. (WRAP 2011), 15. In 2019, retail ecommerce sales throughout the world amounted to $3.53 trillion. The structure is kept sorted at all times, enabling fast lookup for exact matches (equals operator) and ranges (for example, greater than, less than, and BETWEEN operators). It is commonly known that fast fashion production facilities are located in countries that are referred to as emerging or developing markets. The 80 million workers in the fashion supply chain are overwhelmingly women, but the majority of retailers show no little concern with maintaining gender equality in the workplace. One kilogram of clothing over its entire life cycle creates 11 kilograms of greenhouse gases. So, the exact opposite of what we want! (. Our post “Ethical Fashion 101: The Top 5 Ethical Issues in the Fashion Industry” is well worth reading if you want more info on the topic. What can’t be sold is torn up and turned into insulation and mattress stuffing. Entire business models are built on the premise of “fast fashion,” providing clothes cheaply and quickly to consumers through shorter fashion cycles. By keeping water usage numbers secret, fashion giants leave the space for using open-loop cycles and polluting the environment with toxic water used during production. Jennifer is also the founder of The Social Copywriter, a digital agency harnessing the power of copywriting and content marketing to help mindful businesses reach more people. If you like our site, think our work is important and want to pledge your support, you can pledge a donation through Patreon. 63% of textile fibres are derived from petrochemicals. Garment manufacturing accounts for 20% of global industrial water pollution. As we’ve seen, most* fast fashion corporations locate their production facilities in emerging countries. (Elizabeth Cline, ‘Overdressed’ 2012), 17. 28. Buying new clothes without thinking twice is not only budget-unfriendly, but also unsustainable. In reality, little to no retailers focus on making production transparent and eco-friendly. Each year 1.3 trillion gallons of water is used for fabric dyeing alone. (ABS), 58. When she’s not in front of the screen, she reads, relishes traditional food, practices yoga, travels, and enjoys life! It takes about 170,000 litres of water to grow a kilogram of wool. 30% of Australians have thrown away more than ten items of clothing in the past year. - Actualités et Infos en direct au Cameroun et dans le Monde. As the industry of fast fashion grows, our ideas on what is fresh and socially acceptable to wear also face a massive transformation. In the UK, the estimated average lifetime for a garment of clothing is 2.2 years, or just under two years and three months. Of course transparency by itself is not enough – we need brands to commit to high standards and effective assurance systems to know if brands and their suppliers are actually delivering on their commitments. (Choice 2014), 8. Polyester production emitted about 706 billion kg (1.5 trillion pounds) of greenhouse gases in 2015 equivalent of the annual emissions of 185 coal-fired power plants. Fast fashion factories are often dangerous for workers. (Textile Beat 2016), 10. Over 50% of workers within the fashion industry are not paid the minimum wage in countries like India and the Philippines. (World Resources Institute 2017). The average person buys 60% more items of clothing and keeps them for about half as long as 15 years ago. The number of garments produced globally exceeded 100 billion for the first time in 2014. In Australia, some garment outworkers earn as little as $7 an hour and, in some cases, as little as $4 well which is below the minimum wage of $17.49 per hour. (Lenzing 2017), 34. Fast fashion retailers have made their name by giving us a chance to buy cheaply made pieces that look like designer clothes for next to nothing. Australians dispose of 500,000 tonnes of leather and textile waste. This type of index is available for most storage engines, such as InnoDB and MyISAM. 4% of what Australians spend on clothing goes to the wages of workers in garment factories across the globe. But their sales techniques are having a drastic impact on consumer behaviour around the world. A glut of second hand clothing swamping the market is depressing prices for used textiles. Nearly half of UK adults put tossed some clothing in the bin in the last 12 months. Approximately 8,000 synthetic chemicals are used throughout the world to turn raw materials into textiles. 1.4 quadrillion microfibres are estimated to be in the ocean as a result of laundering clothes. We’ve broken them down into subcategories for your reading pleasure. Once you know that over half of fast fashion employees don’t even get a living wage, the overall mistreatment of these workers doesn’t sound like breaking news. This equates to around 1.7 billion items of clothing not been worn for at least a year. RCA-Bakouma : braquage de 7 véhicules humanitaires Publié le 06.04.2021 (WRAP 2011), 60. About the author: Jennifer is an aspiring content writer who likes to write about sustainable solutions, greener lifestyle options, and organic products. (YouGov 2017), 66. One way to combat the huge amounts of waste generated by these fabrics is to invest in clothes made from recycled plastic. Eco Warrior Princess. We’ve covered the issues around fast fashion in great detail over the years. Make sure to share it on social! UK disposes of 350,000 tonnes (£140 million worth) of clothing in landfills every year. Approximately 300 million people who produce cotton are still living in poverty. There is also a problem with fabrics that brands claim as natural and organic. It is usually characterised by high volume, low margin, fast-paced, cheap and disposable items. Clothing has become more readily available than ever, triggering our consumer behaviors to change for the worse. (Greenpeace 2017). 51. It takes about 2,720 litres of water to produce just one cotton shirt – a number equivalent to what an average person drinks over three years. 60% of clothes are made of synthetic materials derived from petrochemicals. It takes about 10,000 litres of water to produce enough cotton for a pair of jeans. Disclosure: The curated list is based on the writer’s research and all data and stats are current at time of publishing. Download our app to discover ethical brands and see how your favourites measure up. (YouGov 2017), 65. Furthermore, given the speed at which designs are being produced, no longer are fashion collections limited to four seasons; new fashion collections are introduced each week, with some mainstream retail stores receiving fresh products daily. (Textile Beat 2016), 9. By that score, we know that purchasing fast fashion items directly contributes to the global polluting machine that is to blame for 8% of the world’s carbon emissions. Read on to discover some hard fast fashion facts and statistics—we guarantee you’ll put down that $10 t-shirt and back away slowly in case it bites. Fashion consumption is expected to grow, with sales of clothing projected to rise to $2.1 trillion by 2025. To make the fast fashion industry eco-friendly, it needs to focus on quality rather than quantity. Although the cultivation area of cotton covers only 3% of the planet’s agricultural land, its production consumes an estimated 16% of all insecticides and 7% of all herbicides. 47. When she's not perfecting a sentence or coaching business clients, you will find her at her certified organic farm reconnecting with nature. (Quantis 2018), 23. (YouGov 2017), 69. (Global Fashion Agenda 2017), 55. (Ellen MacArthur Foundation 2017). (Choice 2014), 25. Fast fashion has been a particularly hot segment and a source of enviable growth for some clothing companies. The general trend of fast fashion brands trying to “do sustainable” is unsatisfying, to say the least. Love this post? Use our Directory to search more than 2,000 brands.
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