Amazon Photos Unlimited Photo Storage Free With Prime: Prime Video Direct Video Distribution Made Easy: Shopbop Designer Fashion Brands : Amazon Warehouse Great Deals on Quality Used Products : Whole Foods Market America’s Healthiest Grocery Store: Woot! Many direct-to-consumer brands have long held off on selling through Amazon. Customers can access this page through Paid Advertising or by clicking a brand name or logo in any listing. The landing page of their storefront clearly and beautifully highlights the different categories that their brands fall under without wasting a lot of space. Once built, Amazon stores offer built-in “insights” for you to study. Brands with a Store are now in a prime position – no pun intended – to capture shopper demand off of Amazon. Their Amazon Store also features a series of custom pages for easier navigation including: To learn more, check out our Advil case study. But they can't completely ignore its orbit, as Amazon still sets the conversation in e-commerce. The Melissa & Doug Brand Store has too much content. We hope you’ll notice that there is no one right way to create a Brand Store on Amazon. Since making Brand Stores available, many brands have customized their storefronts with varying degrees of thoughtful planning and execution. It’s also important that you try to limit how deep your navigation on this store goes, customers are likely to drop-off after a click or two and most frequently visit your homepage and top-selling category for that period of time. You will need to consider the upkeep needed for your storefront. When you build your brand store consider how many marketplaces your business is in and how often your product selection will change. Amazon Stores provide brands with a great way to showcase products with more creativity, but it’s predominantly an advertising tool and needs marketing budget behind it to drive traffic. La Colombe has come a long way from the day they opened their first location near Philadelphia’s historic Rittenhouse Square more than 25 years ago. From small companies to the biggest brands these companies got it right. Get the latest digital marketing insights and trends delivered straight to your inbox. Lean Edge Marketing specializes in increasing your Amazon sales and profitability. Leveraging Amazon’s intuitive, user-friendly template and feature options, brands can design multi-page stores that help shoppers easily navigate to the products and categories that brands choose to showcase. Nicetown used the the homepage of their Brand Store as a product guide. For us, this newer, smaller, brand hangs out with the big brands with its well-designed and well-executed Brand Store. Learn more here about how we can help you take your Amazon Store to the next level or contact us today to chat! For example, let’s say your store name is FBAShop and you want to private label Brand X, Brand Y and Brand Z with multiple products in each brand. The problem is, the effectiveness of the content is lost, simply because there is too much of it. – Abis Hussain, Senior Marketing Officer at Relevium Technologies Inc. How Does the Snapchat Algorithm Work in 2021? But the benefits of implementing an Amazon Store extend far beyond Amazon’s ecosystem. Copyright © 2020 Tinuiti. You also need to have a strategy for tools like Amazon Sponsored Product Ads that allow you to market your products to shoppers on the site. When it comes to branding, Apple has always been among the best, if not the best. When you create the product listings, you can enter the brand … Because our team understands those restrictions and policies, we saved Verilux a significant amount of time on revisions & resubmissions. Stores allow you to create your own curated brand destination on Amazon at no cost. Their results-oriented video includes a text overlay highlighting some of the key features of Malibu C products, including their coveted standing as the #1 vegan hair wellness solution. We also managed all aspects of the Amazon Store submission process. “Amazon Stores are not only here to stay, they are becoming a fundamental part of a brand’s strategy on the Marketplace. A “Best Sellers” section works well for pet parents who aren’t sure where to start, while the final images on their store homepage underscore the most important elements of their food, including each aspect of their 5-Star Promise, with a button to “Learn More” if you want the full Merrick story. Using Keywords: The first school of thought is that you should use keywords. If you have a Brand Store for your Amazon business then you can boost your rankings in search results and outperform your competitors. Brands are finding success in increasing traffic to category pages with visual category navigation on the homepage. But even if you can’t make it to one of their 30 cafes across the US (and growing! In this sense, Amazon's "Marketplace" label is accurate. Maintaining both the individual and group identity of these brands is commendable and why we gave them the top spot in our rankings. Amazon Brand Pages vs Amazon Stores: According to Leo Carrillo, Marketplace Channel Analyst at CPC Startegy, not only do Amazon Stores offer better advertising features than Brand Pages, they also have a higher conversions rate – on average 5% to 10% higher than Brand Pages. Use images, videos and links to your products to do this. “Amazon Store Insights allows us to better quantify how that traffic that we’re sending performs. In fact, independent third-party sellers sold more than a billion items during the 2019 holiday season alone, using Amazon to reach hundreds of millions of customers, build their brands, and grow their business. By giving shoppers the flexibility to easily purchase your showcased products directly from the attractive imagery that helped earn their interest, brands are given the best of both worlds. One of the most strategic advantages of an Amazon store is the Amazon URL. It is a good investment of your time and resources to claim your Brand Store as your own. We have combed through the Amazon platform searching for best-in-class examples of Amazon Brand Stores and these are the ones we felt represented that. These analytics will give you information on traffic and sales associated with your store. Amazon has broken the longstanding reign of Apple and Google to become the world’s most valuable brand worth $315.5bn – the first new brand to claim the number one spot in 12 years.. They highlight the product categories on the left and the top-selling products on the right. It will change as you study your Brand Store “insights” and learn how customers are responding to your content. Vendors and Third-party sellers enrolled in the Brand Registry program have the ability to create a branded Amazon Store. With countless gyms, yoga studios, and other communal fitness and wellness spaces closed due to the COVID-19 pandemic, there are perhaps more people than ever looking for at-home options to help them stay active and strong. Some of the content and graphics on this page are fantastic. Catchmaster kept it simple. It mixes product categories, ingredient call-outs, lifestyle photography and best-selling products to draw you through it’s homepage. It is the Vendor and Seller’s responsibility to comply with all applicable laws and rules and regulations that apply to the Vendor or Seller, the content of the Store, and any location where the Store appears. You can then sell different brand name items under your store. Badges directly below the video expand on these brand cornerstones, using familiar imagery from the skincare and haircare space to highlight eco-friendliness, and plant-based, vegan formulas that are cruelty-free (not tested on animals.). Rachel Ray Nutrish present their category pages in a different and unique way. 4) Helps you market new products to already existing customers. Their use of color combined with white space around lifestyle photography is extremely compelling. Of these 3 types of sellers, the Chinese have been the fastest growing segment and they are utterly dominating the platform. Selling on Amazon is an excellent opportunity for brands to gain visibility and sales. Instead of showcasing a background video module highlighting the food itself, they give the most screen time to playful pups and a leaping kitty. They also include video to tell you their brand story. Through the use of customizable colors and an array of image, video, and text modules, they are able to translate their own site and overall brand experience to the Amazon platform. Amazon Stores are the main way that brands can translate their unique digital experience to Amazon and will be increasingly important on the go-forward. The Amazon accounts for Warehouse deals and acquired companies like Diapers.com do have feedback. Bioganix, a dietary supplement seller, wanted to differentiate their brand in one of the most competitive categories on the Marketplace. This is the default presentation for a brand that is enrolled in Brand Registry. Amazon Stores is a free self-service product that allows brand owners to design and create multi-page stores to showcase their brands, products, and value proposition on Amazon. They end with more wonderful brand related content. One of the tools is an Amazon Store, a mini-website for brands on the Amazon Marketplace, with multiple pages for content and internal links, among other features.You can even run ads off of Amazon on Facebook and Instagram and use an Amazon tag to track the return. Having an Amazon storefront gives brands more opportunities to engage with customers from a distance, while still offering a customized, branded experience similar to the one a customer would receive in-store. Showcase your brand story and what your brand has to offer. We liked Escort’s Brand Store because it made a good use of infographics to demonstrate the purpose and features of its product line. Many luxury brands have struggled to infuse the power of their brand into their Amazon Storefronts. Creating great content that drives sales is an iterative process. Here's why. Amazon offers sellers two different ways to do business. Learn more in our post about the benefits of driving off-Amazon Traffic to Amazon Stores. It’s basically like creating your own ecommerce website on Amazon. Clicking into the respective categories in the top navigation, we find that La Colombe has artfully combined imagery and accompanying text throughout. With clear graphics and layout they inform you of this and let you navigate to the appropriate category pages. Another exciting benefit of the Shoppable Image module is that it allows brands to showcase beautiful, branded lifestyle photography without sacrificing ‘add to cart’ convenience. Everyone wins. Even if brands end their relationship with Amazon, shoppers … According to an interview with Abis Hussain, Senior Marketing Officer at Relevium Technologies Inc., implementing Enhanced Brand Content and building an Amazon Store was critical for the success of BioGanix on the Marketplace. Not only do these creative features help to improve the aesthetics of brands on the Marketplace—they also provide new opportunities to drive traffic (on and off Amazon) to a brand’s entire catalog. It lets you tell compelling stories about your brand, and gives shoppers even more reason to … If you’ve shopped on Amazon lately, you’ve probably noticed that the platform has become a cesspool of non-name brand goods. Indo Board also takes advantage of one of Amazon Store’s latest features – the Shoppable Image module. You can showcase your complete catalog or a selection of your best-selling or seasonal products. For those who can’t get outdoors, or there’s not enough natural light available, HappyLight® is a perfect product choice aimed at improving health and overall well-being. They do a great job at connecting their brand and value propositions to the life you deserve, with gentle reminders like the below…. The pages are exquisitely branded, feature links to products and give customers the ability to explore all the brands under the Mars Wrigley Confectionery umbrella. Now that Amazon A+ Content and Enhanced Brand Content are the norm (and you should really already have those implemented), it’s time to take your branding to the next level with Amazon Stores. There's a laundry list of DTC brands that have still held off on selling through Amazon -- Glossier, Warby Parker, Allbirds and Away to name a few. Balance boards make a smart choice no matter how limited your square footage, which is perfectly showcased in Indo Board’s instructional background video module, set to auto-play and loop. So if you love Amazon as much as I do (but don’t have hours to scroll through thousands of pages), then read on for some stylish brands to bookmark now. If you’ve shopped for a mattress, bed frame, or sofa – or even plush dog stairs to help your pooch easily access a comfy spot on a mattress or sofa – you’ve likely seen Zinus products returned in the search results more than once. The moves have sparked fears that Amazon will soon see more big brands flee the site. If you are not familiar with the Amazon seller app, take some time to go through the various features. You can also work with Amazon to get a vanity URL to this page: https://www.amazon.com/your-brand. According to Kantar’s latest global BrandZ ranking, Amazon’s value grew 52% between 2018 and 2019, while Apple grew 3% to $309.1bn and Google by 2% to a little just under that at $309bn. Clarks’ does this well. There are two schools of thought on whether you use keywords and tie what you sell into your Amazon brand name. Best of all, it does this well and would likely compel a customer to purchase its products. Best Amazon Brand Stores. These allow brands to add hotspots to images that display your product, enabling shoppers to add them to their cart right from the image. While the focus is undeniably on the images themselves, La Colombe makes every word count in the complementary text overlay, highlighting the most important elements of each respective beverage. Our team worked directly with Verilux to select the best hero images, graphics, and charts to educate visitors on the unique benefits of their light therapy technology. While brands can’t change the look and feel of Amazon itself to suit their target customers, Amazon Stores give you an unprecedented opportunity to carve out your own corner of the Amazon web. Bear Paws is a great example of a small company using their Brand Store well to showcase the product, the company behind the product and the community the product is for. And most of these products are sold by private label sellers, retail/online arbitragers and companies in China selling direct on Amazon. How to Open an Amazon Storefront (And Start Selling) With more than one million small-to-midsized businesses selling on Amazon, your company needs to stand out from the competition. Battle of the Brands. There are a lot of policies and requirements for Amazon Creative. See some of the brands … |, 8 Modern Amazon Store Examples that Inform, Engage, and Inspire, *By submitting your Email Address, you are agreeing to all conditions of our, driving off-Amazon (including Facebook, Instagram, & Google) traffic to Amazon, benefits of driving off-Amazon Traffic to Amazon Stores, seeking an upgrade to your current Store layout, our Amazon Creative Team worked directly with Verilux, one of the most competitive categories on the Marketplace, help you take your Amazon Store to the next level, How Amazon’s New Manage Your Customer Engagement Tool Increases Retention via Email, The End of Amazon Customer Review Reporting [Next Steps For Vendors And Sellers], Amazon Announces Prime Day Lightning Deal Submissions [2021]. This store is simple and effective. As you scroll down the page, you will be further captivated by the colorful category page graphics that entice customers to click further into the brand store. This permits Amazon Customers to jump to the category or just select a best-selling product. They use unique visuals and carefully planned white space to set their Brand Store apart on Amazon. While the adorable factor draws eyes in, it also serves to show that Merrick food is designed to keep your pets happy, healthy and active, providing the nutrition they need to be their energetic best. Why should it be any different with their Amazon Brand Store? Discover the best brand storefronts on Amazon. So whether you’re looking for brightening shampoo for your blonde locks, or build-up battling scalp care solutions, the help your hair is craving is just a click away. Amazon is becoming brand-centric. Shop BCBGMAZAZRIA on Amazon. What are CNAME Cloakers? You then pick a store name. [And is Apple coming for you? Your Brand Store will be unique and evolve as the seasons, your products and your brand itself, change. Once a customer selects a style, they will be redirected to the appropriate category page. Amazon Stores has quickly shifted from being a trending Amazon feature to becoming a brand essential for Marketplace success in 2020, and beyond. All Rights Reserved. If you’re actively trying to provide a curated collection of your brand’s products in a custom-tailored shopping experience, Amazon Stores is where you should be investing your marketing dollars. Each page gives brands the opportunity to ‘design it your way’ with lots of supportive content and freedom. As in a physical marketplace with multiple stalls or stores, on Amazon you need to make sure your products stand out from the crowd. ), you can still enjoy the rich flavors and unique beverages they’re best known for. For some brands this is necessary and the most effective way for them to market their products. The craft with which this was done is further noted when you consider how little visual appeal a bottle of supplements and / or vitamins typically has and how beautiful and complete they look in this layout. Amazon’s “main” accounts like Amazon.com, Amazon.co.uk do not have a feedback profile but I’m sure they would be far ahead of the third-party sellers. At Stella Rising, we recommend five main ways to deliver a successful, functional Amazon Store, and detail them here with context. Avery found a clever way to give customers the best of both worlds by showcasing the category in a big block on the left and two best-selling products on the right. With the release of more module selections and features, we can only expect Stores to continue to rise in discoverability and enhance the Amazon shopping experience for brands and consumers even more.”, – Hiram Cruz, Director of Creative at Tinuiti. Good luck with making your Brand Store. Amazon now operates seven different kinds of physical stores. On their Draft Chocolate Milk page, we are tempted not only by the slow drip of chocolaty goodness down the glass but also the assurance that this is a high-quality beverage made from premium cocoa and real milk. But don’t just take our word for it. With game-changing 2018 improvements to Amazon Stores it’s also possible to effectively track how well driving off-Amazon (including Facebook, Instagram, & Google) traffic to Amazon performs thanks to Amazon Stores Insights. You will need to do what is best for your brand, your product and your team. We’ll drink coffee to that! Here's how some brands … “We were very satisfied with the Enhanced Brand Content – so we decided to update our Amazon Store as well.”. In March 2018, our Amazon Creative Team worked directly with Verilux to design, develop and deploy a customized and responsive Amazon Store site map with multi-level category & product pages optimized to promote an immersive shopping experience. Malibu C’s store also makes thoughtful use of showcase features, noting that their products are formulated with the purest form of Vitamin C. Shopping is simplified through an intuitive secondary nav that aims to funnel visitors to their most popular category products. In fact, Zinus is “the world’s most loved online mattress & furniture brand” today, a claim to fame they proudly present right in the hero image of their Amazon Store. Though some of us may remember BCBG as the brand behind our prom dresses, others know the designer has evolved to create a beautiful line of sophisticated clothing and casual styles with a feminine vibe. Amazon & Marketplaces » 8 Modern Amazon Store Examples that Inform, Engage, and Inspire, by Shannon Mullery | Dec 4, 2020 | Amazon & Marketplaces. This option is a great way to get your products in front of more people. Amazon has now launched a program called Amazon Attribution which will provide source tags to help you measure that traffic to your individual ASINs. They skillfully give their store a luxury feel, highlight best-selling products and bait customers into clicking through to their category pages. Example: Gibson hasn’t built an Amazon Store yet. Branded searches like "adidas" have "adidas store on amazon" as an option. The primary benefit of Amazon Stores is providing customized content to potential customers while introducing them to your brand. A handful of consumer brands have still opted to reject the Amazon channel, despite the marketplace accounting for 50% of all e-commerce sales. We have combed through the Amazon platform searching for best-in-class examples of Amazon Brand Stores and these are the ones we felt represented that. We aimed to highlight the diversity of marketing intent that can be achieved in these stores. Cover Girl’s navigation sets a great example of how to guide your customers through your product offering. Their extensive product lineup can be classified into four larger categories – Advil, Children’s Advil, Advil PM, and Advil Cold & Allergy products. This was also the first place Amazon allowed you to create a source tag that could be applied to outside websites and help you measure the impact those websites and advertising platforms had on your traffic and sales. You need to applaud the Scotts’ team for creating exceptionally strong seasonal content which both educates the customer and encourages them to purchase seasonally relevant products. Advil is a household brand name for the common NSAIDs pain reliever, ibuprofen. "Customers definitely have the ability to engage with the brand directly," says Nitin Mamillapally of Sellozo. This brings benefits for the merchant and the consumer alike, as they can be more certain than ever before that they’ve chosen the exact item they’re interested in. While it can be hard to find, it is the one place on Amazon that you can showcase your full product offering with branded collateral. While the store is on Amazon, it feels definitively Zinus, accomplished in part through carrying over the same language style and color scheme they employ on their own website. Beats’ Brand Store is focused on hit products. They present you with terrific features to “Shop by Age” or “Shop by Category.” They lead with relevant, seasonal content. Shop tons of BCBGMAXAZRIA picks on Amazon, some of which are even less than they'd cost in the store. Crucially, unbranded searches like “men’s running shoes” also have a suggested brand store.” At this time, Amazon hasn’t announced which brands will be participating in the test or which brand store will be featured for unbranded searches. They are effective at quickly informing the customer where their expertise lies and where to find the appropriate product. With gorgeous photography and infographics this page is at another level. Best Sellers – A curated collection of their top-performing ASINs, Advil PM – A page featuring Advil’s line of PM pain reliever products, Medication Delivery Method – Advil created specific pages for Tablets, Liqui-Gels, Gel Caplets, and Film-Coated options to help consumers find all available products in their preferred pill type. Since making Brand Stores available, many brands have customized their storefronts with varying degrees of thoughtful planning and execution. Mars Wrigley Confectionery made one Brand Store with a unique landing page for each brand. Aveeno expertly uses soft colors to help you navigate through its Brand Store. Graphically clean and consistent the Nespresso Brand Store draws you through two product categories and finishes by drawing your attention to their mission as a brand. If you need help creating a Brand Store or growing your Amazon business please fill out our contact form. In December 2017, BioGanix teamed up with Tinuiti to implement Enhanced Brand Content on their top 5 products. Amazon is a popular store—which makes it a great opportunity for online sellers. If you are brand registered and don’t create a branded storefront you will end up with your brand name in text followed by a grid of your products in order of how well they sell. Today, features like Amazon Stores allow brand owners to design and create multipage stores to showcase their brands, products, and value proposition on Amazon. They illustrate all the different options a customer can choose from, educating the customer of the diversity of choice. With some editing, they could have one of the strongest Brand Stores on Amazon. While it may appear to be an overly simple layout, the sparse category graphics brilliantly present the Amazon Customer with a simple question: “What body part do you want to purchase make-up for?” The answer will quickly redirect that customer to the appropriate category page. The Scotts’ Brand Store leads off with a dynamic message in motion that features strong visuals. What is Clubhouse, and How Can Brands Make the Most of It? Their trust in Amazon is affirmed. Coleman took a similar approach to Avery in the layout of their Brand Store. You have a pretty good idea of where each category page is going to lead you, but you won’t get to a specific product without clicking through. It is very unpolished and doesn’t let customers know that you own your brand on Amazon. As Stores will become a native part of the Amazon shopping experience, they must uphold the high level of trust Amazon has established with our shopping customers. The Brand Store provides the customer with a much better idea of who is behind these products and what you can use them for. If you are a registered brand owner on Vendor Central (1P) and Seller Central (3P) you can create a brand store. It is an interesting way to present a customer with a choice for how deep they wish to navigate. It utilized the space to educate the consumer on what its products do. Quality pet food brands understand that modern consumers have a lot of options to choose from and to earn a name for themselves in a competitive space, it’s imperative that they produce nutritious food that pets will enjoy. Advil Streamlines Shopping with “Add To Cart” Buttons: To enhance the shopping experience, Advil leverages the “Add to Cart” and “See buying options” buttons to allow shoppers to buy directly from their Amazon Storefront.
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